Get ready for a deep dive into the world of AI, data, and digital analytics with our incredible guest, ‪@JulianaJackson‬, on this episode of the Third Party Show!

Host Josh Silverbauer is joined by the Associate Director of Data and Digital Experience at Monks, and the brilliant mind behind the “Beyond the Mean” newsletter. Juliana shares her unfiltered insights on the current state of AI, how to cut through the industry noise, and her fascinating career journey from sales to data science.

We also get a glimpse into her creative side with a discussion about her love for painting and a throwback to her narration in an analytics rock opera!

Plus, stick around for some hilarious games, including a digital marketing-themed round of “You’re on Mute” and a B2B sales challenge. A huge thank you to our sponsor, ‪@Amplitude_HQ‬ the digital analytics platform that empowers you to build better products by understanding user behavior.

(0:00) Intro Josh and Juliana kick things off with some banter before diving into the show.

(2:13) The News Josh covers the latest buzz in the tech world: Tech layoffs and the suggestion to use AI for emotional clarity. YouTube’s decision to stop monetizing low-effort AI-generated content. A study revealing that 40% of Gen Z uses TikTok as their primary search engine. The FDA’s new AI assistant, “Elsa.”

(3:55) Getting to Know Juliana Jackson Juliana discusses her journey into digital analytics and experimentation, starting from a background in tech sales. She shares her passion for continuous learning and how her “yes, and” approach, inspired by improv, has shaped her career. They touch on the Dunning-Kruger effect and the importance of self-awareness in professional growth.

(7:45) The Reality of AI Juliana explains how a YouTube video in 2022 sparked her interest in Natural Language Processing (NLP). She details her work with Starbucks, using NLP and small language models to analyze customer feedback from app reviews. Juliana expresses her concerns about the current AI landscape, the lack of transparency, and the misuse of terms like “emotional AI.” She advises on what to look for when evaluating AI tools, emphasizing metrics like precision and recall over accuracy.

(13:20) “Beyond the Mean” Newsletter & Hobbies Juliana gives an overview of her newsletter, where she writes long-form content on data strategy and the practical applications of AI. She also shares her love for painting landscapes as a way to focus her wandering mind.

(15:52) Game: You’re on Mute Watch Juliana and Josh attempt to guess digital marketing concepts without speaking.

(19:15) The Urchin Song – Written by Josh Silverbauer & Jason Packer Juliana recounts the hilarious story of a practical joke on LinkedIn that led to her reputation as an “Urchin” lover, the original Google Analytics. Listen to a clip from the analytics rock opera featuring Juliana’s narration!

(25:29) Game: That’s What It Taught Me About B2B Sales Juliana hilariously relates shadowboxing to the world of B2B sales.

(26:45) Final Thoughts & Plugs Juliana gives a shout-out to other great podcasts in the digital space. – Podcast song written by Jason Packer & Josh Silverbauer Don’t forget to check out Juliana’s newsletter!

(28:19) Outro & Post-Show Banter Josh wraps up the show and sticks around for some funny, rapid-fire questions with Juliana.